Meet The Team Behind The Beans

At Door County Coffee, we pride ourselves on the quality of our coffee and our people. Every single person, from the CEO, to Roastmaster, to the newest barista in our Cafe, cares about every bean that is roasted, every order that is placed, every customer we interact with and every drink we make. That is something we have taken pride in for 25 years. You can learn more about our team here!


Vicki Wilson - President and Founder

Vicki Wilson, a woman with a love for coffee and a love for Door County who made her dream a reality. With a smile on her face, Vicki will tell you about the days she brushed the coffee beans out of her hair after roasting and then hit the road to start calling on customers with her one employee in 1993. Now, all these years later, the Door County Coffee tradition continues to grow each year with now 50 plus staff working behind the leadership of this incredible business woman.

Along with her husband Doug, Vicki continues to make the decisions that are not only good for company growth, but most importantly for her employees. She always says that her first job is “people” and by that she means her team. Her positive outlook on life and smart business sense is passed to all of the nearly 50 employees daily as she gives them continued opportunities to learn and grow.

Vicki has also passed this on to a few other important people in her life, her grown sons Doug and Conrad, who have worked in many capacities throughout the company over the years and truly are excellent examples of their incredible parents. Prior to starting this business in 1993, Vicki spent years as a buyer for both Ben Franklin at its Chicago Headquarters and with Shopko Corporation at its General Office in Green Bay.


Sam Johnson - Cafe Manager

Meet Samantha, the girl who’s known for serving Aaron Rodgers a drink the drive-thru! Yes, it’s true, Super Bowl MVP Aaron Rodgers rolled in and ordered a few lattes one morning and somehow Sam managed to keep it together…until he left of course☺ MVP or not, Sam truly loves interacting with anyone who visits and considers many of them family. Putting a smile on the faces of the regulars in our family who visit every day and catching up with the summer folks who return after the winter is the favorite part of her job!

With many years of experience under belt as a Barista in the Café, Sam was promoted to the role of Café Manager in 2013 and does an outstanding job as you will see as soon as you enter our Café. Making sure each guest that walks through our doors has a great experience is no small task, but ​one she takes seriously. Or if you want a good referral for the best coffee each season, she can help as her favorites are Death's Door - our signature dark roast - in the summer, Pumpkin Spice in the Fall and of course Candy Cane in the Winter!!!

When she’s not here making lattes for quarterbacks, she can be found putting her creativity to use Scrapbooking and Stamping. Though she loves being in Door County with her family, her father was in the Service and being a Coast Guard "brat" she traveled her whole life… from Alaska to New York and everywhere in between!


Beth Gunderson - Director of Food Service

Having worked for Door County Coffee since 1999, Beth sure has had an opportunity to make a contribution to this business. Besides, being the master “mixologist” of new fun beverages in the Café, Beth has worked as Barista, Assistant Retail Manager, Accounts Payable and Receivable Specialist, Executive Assistant and now Director of Food Service. Whew! Now that’s a wide variety of duties! Which is why we should take Beth’s word for it, when she says Black & Tan is the best coffee we have!

Recommending coffees is one of her favorite things to do for customers too as she uses the skills she’s learned over the years to help café owners and food service operators build and grow their business. She also digs just hanging out at home with her family and friends cooking and having a few laughs. No-one leaves her house hungry!

Erin Hackbart

Erin Hackbart - Food Service Account Manager

Newer to our Door County Coffee family, Erin gets to hang out with Beth and work with our Food Service Accounts! She loves to be able to partner with businesses around the Midwest and get them into our awesome coffee programs. Her favorite part of the job is hearing the debates about which coffee flavors are the best, because she will always pick Peanut Butter Crunch or Vanilla Crème Brulee as her favorites!

When she isn’t sipping on her favorite coffees at work, she loves to travel and experience new places and cultures. She hasn’t been able to kick her case of the travel bug since she was young, and that is perfectly fine with her! When she isn’t drinking coffee and working hard, you can usually find her doing some sort of outdoor activity - cross country skiing, boating, playing sand volleyball, and of course playing with her puppy Zara! She also likes to spend time with her family celebrating Door County life at one of the many festivals!

Doug Jr

Doug Wilson - Director of Grocery and Mass

The son of Door County Coffee & Tea Co. founders Doug and Vicki Wilson, Doug has an inherit passion for the product. He has spent most of his life watching, learning and absorbing all that it takes to grow and succeed in the coffee industry while working in various roles in the company before being promoted to this Director level position. After all these years of coffee in his life, he still loves the stuff and especially the caramel and Irish crème combo in Highlander Grogg! In this role Doug works closely with Grocery stores and other large retailers.

As Director of Grocery/Mass with Door County Coffee, Doug works hard at keeping an ongoing relationship with our Grocery Store Management teams and the many distributors who serve them. When he’s not walking the grocery store aisles making sure the coffee looks good on the shelves, Doug is out playing ultimate Frisbee, tennis or hitting balls at the driving range. With all these great activities right here in your back yard, one might never leave, but he still can’t resist the night life and weather out in Las Vegas!

Erin Hoffman

Erin Hoffman - Director of E-Commerce

Erin Hoffman has the exciting role of Director of E-Commerce and she has been a coffee lover from the get-go! With the E-Commerce side of the business expected to double each year as the on-line world booms, growth in this area is critical for the company. Each day Erin loads up on her favorite, Irish Crème and gets busy!

Erin’s primary role is to maintain an ongoing relationship with our existing customers who order on-line or call to have coffee shipped to their home. Equally as important, are her efforts to cast a wider net and reach more and more people through the website, e-mail marketing and social media. When she’s not chatting with these folks she can be found at home hanging out with her young children Mac and Maggie, or in Michigan at her family cottage!

Even more, she enjoys getting to know folks that visit the Café or chat with us on-line to learn all about why they love Door County Coffee and then translates that to build relationships with more coffee drinking customers!


Allie DeGuelle - Social Marketing & Brand Communications

Allie Reinikainen is the newest member of Door County Coffee, and she gets to work with Erin Hoffman on the E-commerce side of things, along with being our Social Media Guru and our Blogger! Her love of coffee, especially our Door County Christmas and our Frosted Cinnamon Buns, and her background in Journalism and Communication, made her a great fit with our Door County Coffee family! From helping with the website, taking pictures of all things Door County Coffee, to writing our new blog “Coffee Explorer”, she helps keep our out of Wisconsin fans and customers feeling like they are right here in Door County with us, no matter where they actually are!

Her favorite part of the job is getting to be creative by taking pictures and writing and keeping our social media on the up and coming!
When she isn’t drinking coffee and writing the next great blog piece, she can be found playing with her 2 dogs, Lexi and Reggie, or traveling with her husband to her favorite city, New Orleans! She also loves to get out an explore any and every part of Door County whenever she can, especially the many wineries!


Amanda Wilson - HR Specialist & President's Right-Hand-Woman

Amanda joined Door County Coffee in 2012 as a barista & server and worked through high school and college in our Café. Her love of people and kind nature made her a natural “people pleaser” and the café folks wanted to keep her forever, but Doug & Vicki had bigger plans for this bright girl and after her college graduation, she was promoted to HR Specialist. She is still that “people pleaser” but now that talent is used internally to keep our over 50 great folks engaged, productive and happy in their roles at DCC. She’s always thinking of fun ways to thank our team and let them know how much they are valued.

Her role has been expanded to Food Safety and she’s also the “right –hand-woman” to our President. She married her high school sweetheart, Conrad (son of the founders) and loves running (even at 10 degrees below zero), her husband, and goofy dog Kobe.


Jaye Roberts - Director of Roasting

Jaye Roberts is our Roasting Team Leader (Director of Roasting). Jaye has been with Door County Coffee since 2013, and you can't miss him in the roasting facility, because he stands 6'7" tall! Jaye gets the awesome job of helping create new flavors and roasts, and creates the roasting schedule!

When Jaye isn't roasting coffee, you can find him hanging out with his 2 kids and his cat and dog! Jaye also coaches basketball and Track and Field at Gibraltar High School!




Grayson Stout - Inventory Analyst/Purchasing Agent

Grayson helps keep Door County Coffee running like the well-oiled machine it is by ordering/receiving inventory, dealing with contracts, vendors, and new flavors, entering all bills and ensuring they are paid on time. He keeps busy with ordering products, unloading them, and recording them into our system. He spends a lot of time verifying the accuracy of our inventories, as well as, entering in Purchase Orders and the corresponding bills. If there is an item change, he is responsible to make that change and notify the team. He also ensures that all bills are entered and connected to the correct Purchase Order! He is also our resident statistician and analyzes data, to make recommendations to move our company forward!

When Grayson isn't drinking our Sinful Delight at work, he can be found running, spending time outside, and watching sports.


Rhonda Hanson - IT and Graphic Design

Rhonda joined Door County Coffee in 1998 as a part-time order filler and jokester! Wow, has her role changed over the years. She’s still a jokester, but since that time, she’s developed real mastery in our e-commerce business, developing and refining our website. She also designs and develops our monthly newsletters, ads and signage and is our resident techno-geek!

When she’s not at Door County Coffee she enjoys her family, gardening, wood working & helps her husband Butch with his concrete business. You can also find her hanging out with her pets and being crafty when it gets colder!

Doug Sr

Doug Wilson Sr. - CEO & CFO

Behind every great woman is a great man and Doug Sr. has been just that as co-founder, biggest supporter and rock to his wife, Vicki. It was Vicki’s idea to start this business, but it was Doug’s R & D and engineering mind that developed the roasting process and all things manufacturing. Doug is a graduate of West Point, where he started his career in the US Army and was recruited to Procter & Gamble. Doug “kept his day job” as an engineer while working nights, weekends and even early mornings to help the business grow.

Fast forward – Doug Sr officially retired from a great and fulfilling career at P & G in 2013 to work one job – ONE BIG JOB at DCC. He’s been the brains of the roasting and manufacturing process and has passed his engineering brilliance on to his son, Conrad, who with him continue to strive for excellence and continuous improvement. When he’s not at the plant working, he’s enjoying every one of our coffees at home in the woods in Door County.


Conrad Wilson - Plant Engineer

The youngest son of Door County Coffee's founders, Conrad grew up in the business. He started as a dishwasher, moved to barista, waiter and mastered the hospitality side of the business. A graduate of Milwaukee School of Engineering he put his engineering skills to work “outside the family business” but always hoped to return to it.

As the business grew, it required his engineering talent to continuously improve the process, safety and outcomes, resulting in what we all call the “best coffee on the planet!” He’s a mocha guy, married to his high school sweetheart, Amanda (who also works in the family business) and when Conrad is not working you can find him watching anything Packers, Badgers or Brewers related, and playing with his dog Kobe.